Xmas Spirit?

Hmm. From the New Yorker:

Since the early nineteen-nineties, Joel Waldfogel, an economist at the University of Pennsylvania, has been doing a series of studies in which college students are asked to put a value on the presents they receive. Waldfogel’s main finding is that, in general, people spend a lot more on presents than they’re worth to those who receive them, a phenomenon that he calls “the deadweight loss of Christmas.” A deadweight loss is created when you spend eighty dollars to give me a sweater that I would spend only sixty-five dollars to buy myself. Waldfogel estimates that somewhere between ten and eighteen per cent of seasonal spending becomes deadweight loss, which means that billions of dollars a year is now going to waste.

But, on the upside...

A study by the economists Sara Solnick and David Hemenway shows that we value unrequested gifts more than presents we ask for, because we assume that the former show more thought.

So,

Waldfogel’s studies also suggest a very different solution: if most of the presents we buy are going to be less valuable in monetary terms than in sentimental ones, then there’s no reason to believe that the more expensive gift is a better gift. In fact, the more we spend at Christmas, the more we waste. We might actually be happier—and we’d certainly be wealthier—if we exchanged small, well-considered gifts rather than haunting the malls. Calculating the deadweight loss of Christmas gifts is a coldhearted project, but it leads to a paradoxically warmhearted conclusion: the fact of giving may be more important than what you give.

All quotes from James Surowiecki